Privacy Policy is part of Gertrude + Smith and respects and protects your privacy. The following Privacy policy sets out the different types of information we collect, why we collect it and what you can do if you wish to remove yourself from a mailing list or change any personal details we may hold.

If you need to contact us to discuss any of the policy then please don’t hesitate to contact us at Our privacy policy is subject to change and any updated privacy policy will be posted on our website.

What information will we collect about you?

There are different types of information that may collect from you when you are using our site.

When you place an order with details such as your name, billing address, delivery address, email address and phone number are collected in order to effect delivery of the products that you order, and to contact you in regard to your order if necessary. These details are retained in our database for record keeping purposes. If you have registered for an account, you can change or delete these details at any time by contacting us or modifying your details.

As a customer of Gertrude + Smith your email address will be added to our newsletter list unless you choose to uncheck the subscribe to newsletter checkbox. If you select to receive our newsletter on checkout then you will receive our newsletter and other promotional material direct from If you do not want to make a purchase but would like information emailed through to you then may also subscribe to our newsletter by adding your email to our subscriber list. We will only use these details to inform you about new developments, products, news and events. If you wish to be removed from our mailing list then simply unsubscribe by clicking on the unsubscribe link on any email correspondence.

Our payment gateway is PCI compliant including secure and encrypted shopping.

Any other information you provide at the checkout, such as comments or survey responses, are used to enhance and to better plan future brands and products to add and developments for the web site.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We collect device Information using the following:

Cookies and what are they used for?

We may use cookie technology as part of our websites statistical reporting. A cookie is a small piece of information sent by a website that is saved on your hard disk by your computer's browser. It holds information a site may need to personalise your experience and to gather web site statistical data, such as which pages are visited, what is downloaded, the internet provider's domain name and country that our visitors come from and the addresses of sites visited immediately before, and after, coming to our site. However, none of this is associated with you as an individual. It is measured only in aggregate. The information in the cookies lets us trace your click stream activity i.e. the paths taken by visitors to our site as they move from page to page. Cookies do not capture your individual email address or any private information about you.

Further Information we may gather?

Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps. 

Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers).

How do we use your personal information? 

We use the order Information that we collect generally to fulfil any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).

Additionally, we use this Order Information to: 
- Communicate with you; 
- Screen our orders for potential risk or fraud; and 
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing your personal information. 

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify for our online store, you can read more about how Shopify uses your Personal Information here: We also use Google Analytics to help us understand how our customers use the Site, you can read more about how Google uses your personal Information here: You can also opt-out of Google Analytics here:

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising. 

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. 

You can opt out of targeted advertising by using the links below: 
- Facebook:

- Google:

Data Retention.

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. 

Links to other sites will from time to time contain hyperlinks to other sites both in Australia and abroad and these maybe links to other brands and products or related services. cannot be responsible for the data protection and privacy practices of these sites. We urge users to take time to examine individual privacy policies and guidelines on other sites and to only use links to 3rd party sites when you are satisfied of their policy. 

Contact us. 

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at